Service menus and service packages create a
competitive difference.
Clients don’t care how professionals organize their firm structure. They care that services are convenient, appropriate, relevant, and meet their price/value equation. Service menus organize practice areas and individuals’ areas of expertise into categories that match the client mindset.
For Example
People seeking divorce don’t need just divorce papers; they also need help with real estate needs – including title insurance and purchase or sale of property, plus tax planning, estate planning, insurance assessments, investment advisors and, perhaps, child custody arrangements.
Service menus should follow client logic
not practice area divisions.
