Clients have opinions about you whether they tell you or not.
Client interviews focus on the client – their perceptions of your service and their plans for the future. They should be complimentary, in-person meetings, held at the client’s location whenever possible. The interview serves as an opportunity to build on your matter-specific and event-driven advice and provides a foundation for the firm to proactively help clients achieve their own goals.
Client interviews become the centerpiece of a client-centric firm.
Typically, clients enjoy being asked about a firm’s services, especially if the firm promises to correct any problems. Partners should also be interviewed to gain a 360° view of the client relationship.