Do you . . .

analyze your strengths and weaknesses before setting growth goals?

create annual plans to guide the direction and pace of growth?

grow by replicating your best work with your best clients?

 

Service Offerings

For Example – Industry-focused marketing group attracts clients

Situation: A law firm analyzed their “80/20” clients and found that they had enough energy clients to create an industry-based marketing group. The group met regularly, shared client information and cross-sold services to energy company clients.

Result - more work for current clients and more new client

 

Use research to create better business development plans.

How often do you say, “I know . . . what my clients want, who my clients use, what they think of me. . . .” Probably too often. And probably your answer is only partially correct. Our minds ellipse information, shorten time periods, remember snatches. To avoid miscalculations and blind alleys, use research to inform key decisions.


Strategy should focus on realistic goals.

Marketing without strategy is like traveling an unknown road without a GPS. Map out your own way. Think about where you want to be in one or two years. Analyze how you arrived at where you are today and then extrapolate to the future. In this way, you can build a growth strategy around the most successful parts of your business.