Earlier Publications (archived)

 

 

New Book from Carol
Strategic advice on how to sustain

and grow a client-focused practice

 

Build Your Practice the Logical Way: Maximize Your Client Relationships (ABA, First Chair Press, 2012) with Steven Skyles-Mulligan


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Click here for a sample chapter from the book.

Quoted in "Our Evolving Profession: How lawyers increase business not so different from other fields," by Brandon Vogel,  State Bar News, NYSBA, Nov/Dec. 2014

 

Quoted in "5 Steps to Build Your Law Firm Brand," by Jonathan Randles, Law 360, October 30, 2014

 

"Targeting: The Secret of Effective Business Development," New York State Bar Association Journal (October 2014), p.20-23

 

"Chapter 7: Speaking," in Dee Schiavelli and Afi Johnson-Parris (eds.), Marketing Success: How Did She Do That (ABA, Law Practice Division, forthcoming 2015)

 

Editor, Legal Marketing and Business Development Strategies: A Reference Book to Grow Your Practice
(New York State Bar Association, 2015)
Author of two chapters: "Chapter 4: Client Relationships: Research and Communication Techniques," and "Chapter 11: Law Firm Activities That Support Individuals’ Business Development Efforts"

 

Cover Story: “Nurturing Client Relationships Builds Better Practices,” Law Practice Magazine. May-June 2014

 

“Build Your Career on Your Professional Brand and Personal Network,” NYSBA Journal, January 2014

 

“Using Research to Build a Firm Around Clients’ Concerns, Needs & Desires,” Law Practice Today, The Monthly Webzine of the ABA Law Practice Management Division, January 2014; Reprinted in GP Solo eReport, April 2014

 

“Marketing Matters Tips: “What Today’s Clients Value and What It Means for Outside Lawyers and Law Firms,” Westchester County Bar Association Newsletter,2013

 

“What Goes Around Comes Around: Collaborative Referral Strategies,” Law Practice Today, The Monthly Webzine of the ABA Law Practice Management Section, January 2013