Selected Publications

 

Quoted in "Our Evolving Profession: How lawyers increase business not so different from other fields," by Brandon Vogel,  State Bar News, NYSBA, Nov/Dec. 2014

 

Quoted in "5 Steps to Build Your Law Firm Brand," by Jonathan Randles, Law 360, October 30, 2014

 

"Targeting: The Secret of Effective Business Development," New York State Bar Association Journal (October 2014), p.20-23

 

Cover Story: “Nurturing Client Relationships Builds Better Practices,” Law Practice Magazine. May-June 2014

 

“Build Your Career on Your Professional Brand and Personal Network,” NYSBA Journal, January 2014

 

“Using Research to Build a Firm Around Clients’ Concerns, Needs & Desires,” Law Practice Today, The Monthly Webzine of the ABA Law Practice Management Division, January 2014; Reprinted in GP Solo eReport, April 2014

 

“Marketing Matters Tips: “What Today’s Clients Value and What It Means for Outside Lawyers and Law Firms,” Westchester County Bar Association Newsletter,2013

 

“What Goes Around Comes Around: Collaborative Referral Strategies,” Law Practice Today, The Monthly Webzine of the ABA Law Practice Management Section, January 2013


 “Are You Worried about the Future of the Profession?” Westchester County Bar Association Newsletter, August 2012


 “Good Marketing Skills are the Same as Good Lawyering Skills,” New York Bar Connect, New York Bar Association, April 2011


“What Clients Value and How to Provide It,” Special Report:  Entrepreneurs in the Law, New York Law Journal, April 4, 2011


“Is Writing Passé?” Attorney at Law, Southern Arizona Edition, issue 2 (2011)


“Marketing Matters Tips,” Westchester County Bar Association Newsletter, 2010-2013

May 2013:

“What Today’s Clients Value and What It Means for Outside Lawyers and Law Firms”

April 2012:

“Spending Quality Time with Clients”

Oct. 2011:

“The Basis of Business Development”

April 2011:

“Courtesy is the First Rule of Business”

Jan. 2011:

“Plan for Success”

Dec. 2010:

“What Value Means to Clients”

 

“The Midsize Law Firm in a Tough Economy,” New Jersey Law Journal, February 1, 2010, with Alan Levine

 

“Marketing Now is Smart Marketing,” Small Law Firm Center Newsletter, New York Bar Association, June 2009

 

“Think Strategically to Get Ahead in a Down Economy,” Westchester Women’s Bar Association Newsletter, March 2009

 

“Six Tips to Make Networking Encounters More Successful,” Advanced Placement, Michael Lord & Company, January 2009

 

“Networking: An Approach to Personal Marketing,” Law Firm Marketing & Business Development Special Section, New York Law Journal, March 29, 2007

 

“Measuring Excellence the Baldrige Way,” Strategies, July 2006. Also Issue editor.

 

“Turning Referrals Into Gold,” Solos and Small Firms Special Section, New York Law Journal, June 26, 2006

 

“Keeping Alive the Golden Goose of Referrals,” Strategies, July 2006, with Laura Wexler

 

“What Makes Us Unique,” Solos & Small Firms Special Section, New York Law Journal, September 22, 2005

 

“Frontlines: Get the Most from Your Volunteer Activities,” Law Practice, ABA, September 2005

 

“Practice Management Tip: You Are Your Own Brand,” Westchester County Bar Association Newsletter, September 2005

 

“Adding Value through Research,” Strategies: The Journal of the Legal Marketing Association, September 2005

 

“Creating the Perfect Pitch,” Strategies: The Journal of the Legal Marketing Association, August 2004 [with Linda LaBrie]

 

“Practice Management Tip: The Networking Tips to Help Your Move from Schmoozing to Selling," Westchester Women’s Bar Association Newsletter, February 2004

 

“Creating a Culture for Service the BVLGARI Way,” online article, The Law Marketing Portal, March 25, 2003

 

“Clients. It’s That Simple,” Strategies: The Journal of the Legal Marketing Association, February 2003

 

“Good Lawyering Skills are Like Good Marketing Skills,” Westchester Women’s Bar Association Newsletter, January 2003

 

“Good Management Makes Good Marketing,” online article, The Law Marketing Portal, September 2002

 

“Diversity Is Important to Marketing Because It Is a Key to Sales,” Strategies: The Journal of the Legal Marketing Association, July 2002

 

“If I wanted to Market, I Wouldn’t be a Lawyer,” Westchester County Bar Association Newsletter, May 2002, page 3

 

“Practice Management Tip: Meld Marketing and Management,” Westchester Women’s Bar Association Newsletter, April 2002

 

“Writing to be Read,” PrecisePress Newsletter, Winter 2001/2002, page 1

 

“Using Research for Information and Profit,” Strategies: The Journal of the Legal Marketing Association, November-December 2001

 

“How the Internet is Changing the Search for Law Firms,” online article, The Law Marketing Portal, November 2001

 

“Practical Knowledge: Researching the Mysteries of the Marketplace,” New York Law Journal, August 7, 2001