2021
ABA Book
Chapter 39: “Ethical Do’s and Don’ts for Attorneys Using LinkedIn,” in Marc Halpert, LinkedIn(R) Marketing Techniques for Law and Professional Practices, Second Edition (ABA Book Publishing, 2021), p. 169-186
ABA, business law today
“No More Excuses! Build a Contact List to Fuel Your Career,” November 13, 2020
“Modern Leadership─Key Ingredient to a Successful Post-COVID Office,” October 15, 2021
“Millennials and Gen Zers Can Be Relevant While Remote,” August 14, 2021
“Zoom Fatigue is Real: What It Is and How to Remediate It,” March 18, 2021
“Modern Marketing is Personal,” January 12, 2021
ABA, GPSolo eReport
“Holiday Party Networking: Are We Having Fun Yet?” November 22, 2021
“How Invoicing Can Build Client Trust and Satisfaction,” September 29, 2021
“LinkedIn and the ABA Model Rules of Professional Conduct,” July 29, 2021
“Building a Practice: Networking Conversations Turn You and Me into Us,” March 28, 2021
“Building a Practice: How to Showcase Your Brand to Your target Market,” February 17, 2021
2020
Author, “Law Practice Management: Marketing Automation Tools Level the Playing Field,” NYSBA Journal, November 2020 (Click here to read the article)
Author, “Networking Internally: Building Relationships While Working Remotely,” American Bar Association, Business Law Today, October 13, 2020 (Click here to read the article)
Author, “Building a Practice: How to Connect with Prospective Clients,” American Bar Association, GPSolo eReport, September 18, 2020 (Click here to read the article)
Author, “Building a Practice: Warm Marketing Builds Relationships with Cllients and Colleagues,” American Bar Association, GPSolo eReport, August 20, 2020 (Click here to read the article)
Author, “Make Your Video Conferences More Productive by Incorporating Nonverbal Communication Cues,” NYSBA Journal, June/July 2020 (Click here to read the article)
Author, “Building a Practice: COVID-19 Marketing Tips,” [featured article], American Bar Association, GPSolo eReport, June 20, 2020 (Click here to read the article)
Author, “Reconnecting with Clients During COVID-19,” Trusts & Estates eNewsletter, June 16, 2020 (Click here to read the article)
Author, “Marketing in the COVID-19 Era,” NYSBA Journal, May 2020 (Click here to read the article)
Author, “Building Authentic Trust Relationships by Networking Up Close and Personal,” [lead article] Law Practice Magazine, ABA LPD, March/April 2020. (Click here to read the article)
Author, “Building a Practice: Strategic Networking Can Produce Referral Gold,” ABA GPSolo eReport, March 2020 (Click here to read the article)
Author, “Networking, Marketing and Ethics: What You Need to Know,” NYSBA Journal, January-February 2020 (Click here to read the article)
Author, ““Building a Practice: Strategic Networking,” GPSolo eReport, January 28, 2020 (Click here to read the article)
2019
Interviewed, “Interviews with Experts: Reputation-Based Rainmaking for Attorneys and Law Firms,” reputation-communications.com, October 28, 2019. To read the article, click here.
Author, NYSBA Journal:
- “Is Your Networking Stale?” November 2019 (Click here to read the article)
- “The Yin-Yang of Online and In-Person Networking,” June-July 2019
(Click here to read the article) - “Network Your Way to the Career You Want,” May 20, 2019 (Click here to read the article)
Author, “Referrals Are Part Art, Part Strategy,” [excerpted from Chapter 11 in Strategic Networking for Introverts, Extroverts and Everyone in Between (ABA, LPD, 2019)] ABA Business Law Today, May 21, 2019
2018
“Strategies for Better Networking,” Law Practice Magazine {March/April 2018)
“Strategic Networking Begins with a Target,” NYSBA Journal (October 2018)
2017
"Ratchet Up Your Ethics to Create a Practice Clients Will Love," NYSBA Journal (September 2017), pp. 13-17
2016
"Bills That Show Progress Get Paid: Some Practical Invoicing Tips to Demonstrate the Value of Your Work," Law Practice Magazine (November/December 2016), pp. 46-48
"You Get What You Reward," Best of ABA Section, GPSOLO (September/October 2016), pp. 58-59
"Successful Managing Partners Practice EI-Based Leadership," NYSBA Journal (September 2016), pp. 28-31
"You Get What You Reward," Law Practice Magazine (May-June 2016), pp. 44-49
"Grow your practice: Strategic marketing methods for the small firms," NYSBA, State Bar News (January/February 2016). p. 10
"Exhibit 8. Save Client Targeting Time & Money – 80/20 Approach," David Keller, Building Rainmakers (ABA Book Publishing, 2016), pp.437-438
2015
"Strategic Referral Relationships Enhance Growth," NYSBA Journal (June 2015), pp. 14-18
"More than 10 ways to market and grow a firm," NYSBA, State Bar News (May/June 2015), p. 18
"Chapter 7: Speaking," in Dee Schiavelli and Afi Johnson-Parris (eds.), Marketing Success: How Did She Do That (ABA, Law Practice Division, forthcoming 2015)
Editor, Legal Marketing and Business Development Strategies: A Reference Book to Grow Your Practice
(New York State Bar Association, 2015)
Author of two chapters: "Chapter 4: Client Relationships: Research and Communication Techniques," and "Chapter 11: Law Firm Activities That Support Individuals’ Business Development Efforts"
2014
Quoted in "Our Evolving Profession: How lawyers increase business not so different from other fields," by Brandon Vogel, State Bar News, NYSBA, Nov/Dec. 2014
Quoted in "5 Steps to Build Your Law Firm Brand," by Jonathan Randles, Law 360, October 30, 2014
"Targeting: The Secret of Effective Business Development," New York State Bar Association Journal (October 2014), p.20-23
Cover Story: “Nurturing Client Relationships Builds Better Practices,” Law Practice Magazine. May-June 2014
“Build Your Career on Your Professional Brand and Personal Network,” NYSBA Journal, January 2014
“Using Research to Build a Firm Around Clients’ Concerns, Needs & Desires,” Law Practice Today, The Monthly Webzine of the ABA Law Practice Management Division, January 2014; Reprinted in GP Solo eReport, April 2014
2013
“Marketing Matters Tips: “What Today’s Clients Value and What It Means for Outside Lawyers and Law Firms,” Westchester County Bar Association Newsletter,2013
“What Goes Around Comes Around: Collaborative Referral Strategies,” Law Practice Today, The Monthly Webzine of the ABA Law Practice Management Section, January 2013
2012
“Are You Worried about the Future of the Profession?” Westchester County Bar Association Newsletter, August 2012
2011
“Good Marketing Skills are the Same as Good Lawyering Skills,” New York Bar Connect, New York Bar Association, April 2011
“What Clients Value and How to Provide It,” Special Report: Entrepreneurs in the Law, New York Law Journal, April 4, 2011
“Is Writing Passé?” Attorney at Law, Southern Arizona Edition, issue 2 (2011)
“Marketing Matters Tips,” Westchester County Bar Association Newsletter, 2010-2013
May 2013: |
“What Today’s Clients Value and What It Means for Outside Lawyers and Law Firms” |
April 2012: |
“Spending Quality Time with Clients” |
Oct. 2011: |
“The Basis of Business Development” |
April 2011: |
“Courtesy is the First Rule of Business” |
Jan. 2011: |
“Plan for Success” |
Dec. 2010: |
“What Value Means to Clients” |
“The Midsize Law Firm in a Tough Economy,” New Jersey Law Journal, February 1, 2010, with Alan Levine
2009
“Marketing Now is Smart Marketing,” Small Law Firm Center Newsletter, New York Bar Association, June 2009
“Think Strategically to Get Ahead in a Down Economy,” Westchester Women’s Bar Association Newsletter, March 2009
“Six Tips to Make Networking Encounters More Successful,” Advanced Placement, Michael Lord & Company, January 2009
2007
“Networking: An Approach to Personal Marketing,” Law Firm Marketing & Business Development Special Section, New York Law Journal, March 29, 2007
2006
“Measuring Excellence the Baldrige Way,” Strategies, July 2006. Also Issue editor.
“Turning Referrals Into Gold,” Solos and Small Firms Special Section, New York Law Journal, June 26, 2006
“Keeping Alive the Golden Goose of Referrals,” Strategies, July 2006, with Laura Wexler
2005
“What Makes Us Unique,” Solos & Small Firms Special Section, New York Law Journal, September 22, 2005
“Frontlines: Get the Most from Your Volunteer Activities,” Law Practice, ABA, September 2005
“Practice Management Tip: You Are Your Own Brand,” Westchester County Bar Association Newsletter, September 2005
“Adding Value through Research,” Strategies: The Journal of the Legal Marketing Association, September 2005
2004
“Creating the Perfect Pitch,” Strategies: The Journal of the Legal Marketing Association, August 2004 [with Linda LaBrie]
“Practice Management Tip: The Networking Tips to Help Your Move from Schmoozing to Selling," Westchester Women’s Bar Association Newsletter, February 2004
2003
“Creating a Culture for Service the BVLGARI Way,” online article, The Law Marketing Portal, March 25, 2003
“Clients. It’s That Simple,” Strategies: The Journal of the Legal Marketing Association, February 2003
“Good Lawyering Skills are Like Good Marketing Skills,” Westchester Women’s Bar Association Newsletter, January 2003
2002
“Good Management Makes Good Marketing,” online article, The Law Marketing Portal, September 2002
“Diversity Is Important to Marketing Because It Is a Key to Sales,” Strategies: The Journal of the Legal Marketing Association, July 2002
“If I wanted to Market, I Wouldn’t be a Lawyer,” Westchester County Bar Association Newsletter, May 2002, page 3
“Practice Management Tip: Meld Marketing and Management,” Westchester Women’s Bar Association Newsletter, April 2002
2001
“Writing to be Read,” PrecisePress Newsletter, Winter 2001/2002, page 1
“Using Research for Information and Profit,” Strategies: The Journal of the Legal Marketing Association, November-December 2001
“How the Internet is Changing the Search for Law Firms,” online article, The Law Marketing Portal, November 2001
“Practical Knowledge: Researching the Mysteries of the Marketplace,” New York Law Journal, August 7, 2001
